Improve local restaurant discovery
Keep business details accurate and make it easier for nearby customers to find the restaurant.
- Business information
- Opening hours
- Local search visibility
- Reviews and reputation
RESTAURANT MARKETING
Turn more customer attention into repeat restaurant orders
Build a practical restaurant marketing approach across local discovery, direct ordering, promotions, customer communication and loyalty.
Marketing Engine
Customer Growth & Retention
MARKETING BASICS
Create a clear path from discovery to repeat ordering
Restaurant marketing is more than advertising. It includes how customers discover the business, understand its offer, place an order and decide whether to return.
CUSTOMER JOURNEY
How restaurant marketing supports the customer journey
1
Discover
The customer finds the restaurant through local search, social media, recommendations or delivery platforms.
2
Consider
The customer reviews the menu, location, opening hours, prices and available ordering options.
3
Order
The customer places an order directly or through a supported marketplace.
4
Experience
The restaurant provides a clear ordering, preparation and fulfilment experience.
5
Return
The customer receives a relevant reason to order again through service quality, loyalty or useful communication.
MARKETING CHANNELS
Practical ways to promote a restaurant
Promote direct online orders
Give customers a branded ordering route and clearly communicate collection and delivery options.
- Restaurant website
- Direct ordering links
- QR codes
- Social profile links
Create clear and relevant offers
Use promotions to support selected products, quieter periods, seasonal activity or customer re-engagement.
- Discount codes
- Limited-time offers
- Product promotions
- Clear terms
Encourage customers to return
Create a repeat-order strategy that rewards continued customer engagement without making offers unnecessarily complex.
- Loyalty rewards
- Repeat-order incentives
- Customer recognition
- Simple redemption
Send useful customer updates
Use consent-based email or SMS communication for relevant offers, order updates and restaurant news.
- Customer consent
- Email campaigns
- SMS messages
- Unsubscribe controls
Measure what marketing is working
Review ordering behaviour, promotion usage and customer activity to improve future campaigns.
- Order trends
- Returning customers
- Promotion results
- Channel performance
Use direct channels and marketplaces together
Direct Restaurant Marketing
- Restaurant controls the message
- Supports direct ordering
- Builds a first-party customer relationship where consent exists
- Can support loyalty and CRM
- Requires active promotion
Marketplace Visibility (Deliveroo, Uber Eats, Just Eat)
- Supports customer discovery
- Places the restaurant inside an established marketplace
- Platform controls much of the experience
- Customer data access may be limited
- Marketplace fees and rules apply
Balanced Strategy: Marketplaces can help restaurants reach new customers, while direct marketing can help build stronger repeat-order relationships.
PRACTICAL IDEAS
Simple restaurant marketing ideas
Promote direct ordering
Add clear direct-order links to the restaurant website, social profiles, packaging and receipts.
Highlight popular items
Feature best-selling or high-interest menu items in campaigns and website sections.
Use seasonal offers
Create relevant promotions around holidays, events or seasonal menu changes.
Re-engage customers
Send consent-based messages to customers who have not ordered recently.
Encourage repeat orders
Use simple loyalty rewards or repeat-order incentives.
Review campaign results
Compare campaign activity with orders, customer behaviour and promotion usage.
Restaurant marketing checklist
Completed 0 of 10 items
Use this checklist to identify small improvements in your current marketing setup.
Common marketing challenges
Marketing Problem:
Customers continue ordering through third-party marketplaces because they are unaware of the direct ordering site.
Marketing Improvement:
Promote the direct ordering link consistently across the website, social profiles, packaging and in-store materials.
Explore related marketing resources
Online Ordering
Learn how customers can place direct restaurant orders online.
Delivery Management
Explore restaurant delivery workflows, handovers and platform management.
Operations
Review practical restaurant workflows for orders, menus and teams.
Restaurant Guides
Browse practical restaurant management and growth guides.
Restaurant marketing FAQs
Restaurant marketing includes the activities used to attract customers, promote ordering options, communicate offers and encourage repeat business.
GROW CUSTOMER RELATIONSHIPS
Connect restaurant marketing with direct ordering and loyalty
Use branded ordering, promotions, customer insights and loyalty tools to create a clearer path to repeat orders.