Points clés à retenir
- Direct ordering provides 100% margin retention compared to 25%-35% commission fees on marketplaces.
- Direct ordering yields 100% customer email and phone data ownership.
- Marketplaces offer high discovery for new customers but low brand loyalty.
- A hybrid model (marketplaces for acquisition, direct for retention) produces maximum profitability.
1. The Hybrid Delivery Ecosystem
UK hospitality operators do not need to choose strictly between marketplaces and direct ordering. The most profitable strategy uses marketplaces as customer acquisition channels while converting repeat diners to direct ordering.
2. Detailed Comparison Matrix
Comparing commission rates, customer relationship ownership, payout cycles, and custom branding flexibility.
- Commission: 0% per order on TabTake direct vs. 25%-35% on Deliveroo/Uber Eats.
- Customer Data: Full email/phone access on direct vs. anonymous proxy IDs on apps.
- Branding: Custom restaurant website vs. standardized marketplace app layout.
- Payouts: Direct payment processor payouts (daily/weekly) vs. marketplace terms.
3. Action Plan for UK Restaurant Owners
Build your direct digital storefront, link it across all marketing touchpoints, and start keeping 100% of your online revenue.
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